Advertising on the Move

by Admin on August 4, 2008

Mobile Advertising Trucks

In the trucking world, owner-operators already have quite a few advantages over trucking employees. They are responsible for their own vehicles, and have the freedom of operating more like a business owner than an employee. But the soaring price of fuel has taken a toll on owner-operators, who are hit hardest by the crisis, and many are turning to second ways of earning income.


One of these innovative new ways of earning income for owner-operators is mobile advertising trucks. Companies allow owner operators to lease the sides of their vehicles to companies for the purpose of advertisement. For owner operators who don’t have a client to advertise for, the opportunity can be lucrative, earning drivers’ extra money for the routes they would already be driving. Owner operators can rent space by the week, month, or year, and printing companies will provide the adds, according to truckersmall.net.


The advertisements are similar to those seen on standalone billboards along highways, but the advantage to companies is that the moving billboard will target the thousands of drivers on highways across the nation. Though owner-operators who travel nationwide are preferred for many types of advertisements, local drivers are also considered for many local companies who choose mobile advertising. National Mobile Billboards says one of the advantages of mobile advertising is the fact that companies can decide if they want to focus on a small geographical area or an area as large as the entire nation.


According to Moving Billboards Incorporated, companies choose to use mobile advertising because it works, citing that a national study reported 91% of respondents remembered an advertisement they saw on the side of a truck.  National Mobile Billboards says, companies are now choosing the non-traditional mobile advertisements over traditional advertising such as stationary billboards because of the increased amount of target audience and the fact that, stuck in traffic, a person has no choice but to look at the trucking advertisement in front of him or her.


Though the advantage for owner-operators to lease their trucks for advertisement is a beneficial one, drivers shouldn’t feel left out of the loop. Though some mobile billboard companies lease sides of trucks for advertising, others hire drivers to do nothing all day but drive. With no loading or unloading, the mobile billboard driver job is one of relative ease. The task is simply to drive all day and be seen. Because this work is often in regional areas, this opportunity is a great one for the once long-haul truck driver who now wants a relatively easy job staying home. Drivers looking for these jobs can search truck driving websites, like cdljobs.com, in addition to other classified sites, like Craigslist or Myspace.


Whether you’re an owner-operator looking to make some extra money to make up for gas or an employee looking for easy work, the mobile billboard industry is increasing income and job opportunities for regional and long haul truck drivers.



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